BeeOtto is not a conventional start-up. It is the successor company to BThrifty, LLC, which was launched in 2008 by the same principals as today’s BeeOtto. BThrifty enjoyed immediate success. Despite this (or, better stated, because of it), a dispute with cable operator Comcast forced BThrifty’s closure. A lawsuit ensued, and BThrifty retained the accounting and business consulting firm Citrin-Cooperman to determine financial damages BThrifty suffered by the actions of Comcast et al. The Citrin-Cooperman Report reached the following conclusions (all numbers rounded): a) Lost Business Value Damages $18,800,000 and, b) Lost Profits Damages $75,100,000. The lawsuit was settled just prior to the start of trial. BThifty’s principals remain convinced the strength of the Citrin Report’s analysis, extensive research, and valuation of BThrifty’s lost profits going forward motivated Comcast to make an offer under terms that were extremely satisfactory to BThrity’s principals.