PLATFORM
The BeeOtto Platform offers independent “Main Street” merchants (millions of Moms & Pops, and growing) a robust lineup of the most sought-after digital marketing channels available. Our turn-key package provides the small business owner with the same digital assets utilized by regional and national advertisers, at an affordable price.
BeeOtto will produce one (1) Power-10 Video Spot in two (2) formats in HD 1080p (.mov“Broadcast Format” for cable TV and broadcast networks, and .mp4 format for all digital video delivered through the Internet: social media, streaming TV, websites, connected devices, and all other digital use.) for each client, and secure high-impact placement (at scale) on top-ranked cable TV networks during prime and highly desired hours.
Cable TV is still the dominant medium for content-delivery, but streaming devices and CTV (Connected TV) are consistently gaining ground. Streaming devices are everywhere: Smartphone’s, tablets, computers, even wearables such as watches, wristbands and experiments with connected eyeglasses.
The Company has Trackable Software that will allow easy and immediate distribution of Digital Coupons and Promotions, while capturing detailed analytics.
The business model is predicated on reestablishing the handshake between local merchants and customers. To that end, BeeOtto must be locally involved. We will have in the Marketplace, a Tab focusing on Community Info—what’s going on in the local area; what are the events, activities, festivities, special occasions, fundraisers and celebrations? The beta version of Beeotto, BThrifty in 2008-09 had a community page providing this same information.
Effective utilization of a merchant’s social platforms is an increasingly important component of a merchant’s overall advertising and marketing plan. It’s not as simple as a merchant having a platform on Facebook, Instagram, YouTube, or Twitter, and then walking away. In fact, it will be never-ending, because the Internet doesn’t sit still for even a minute. Two of the three Membership Tiers include Beeotto/Merchant created content being posted on the merchant’s specific social platforms.
Our Platinum Email Program is exclusively available to BeeOtto’s Platinum Merchants—those who have made 6- or 13-period commitments. The emails will be targeted to each merchant’s market zone within each (Designated Market Area) DMA.
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